Affordable branding for start-up
Letbyliz.com is a start-up offering short-term serviced accommodation as an option to staying in hotels. We were asked to produce a brand identity which could be used across a number of communication channels, and a magazine website to attract interest and effectively showcase the company's individual properties.
We created a distinctive brand identity using a palette of strong primary colours, accompanied by a strapline which describes exactly and succinctly what the business does. The identity was rolled out across stationery as well as 'to let' boards, estate agents' windows and flyers, all featuring hard-hitting messaging designed to drive traffic to the website. The primary colours pervade throughout, reinforcing the letbyliz.com brand.
The website deliberately contains a minimal number of pages, intended to provide focus on key messages. It simply explains the concept of short-term serviced accommodation, lists the options and provides a thumbnailed gallery of properties available.
All of the above elements, together with effective search engine optimisation, have combined to drive quality traffic to the website. Our design and website strategy has delivered results that considerably exceed the client's expectations, to the point that they are continually inundated with leads.